THE ART OF POSITIONING- By Ajibade Adejare Oluwaseun

We are at the end of the year. Organisations are having retreats and gunning for new strategy to increase their bottomline in the coming fiscal year. They are asking questions about their previously used marketing techniques and how effective or otherwise it has been. One truth you should put in mind however is:

"People hate being marketed to"

That might have being the clog in the wheel of generating returns for you! Positioning helps better in this field of marketing. As people are more eager to buy from you having established your service or product based on what people stand to gain from your product.

Positioning is the art and craft of definining what you do, how you differ from the competition, and most importantly how you COMMUNICATE it to the marketplace.

Announcing that your organisation is "the leading company" for example is egocentric as opposed to being customer-centric. It is also immpractical; How can you prove that you are the leader? In what way can you prevent another organisation from declaring that it is the leader, just as you have?

In 7 years of working with SME's I have found out that positioning is more powerful when it is personal because potential customers do not want to take the step of immagining how your product or service fills a need for them. 

That is where we come in.

Whether you run a consulting firm, a bank, an NGO, are into Oil and gas or you are an entrepreneur; we will clark your service or product and make the best reccommendations on getting accross to your clients and or customer. With our copywriting service, we help you get words out about what you do whether offline or online. 

We are concerned about your success...

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Ajibade is a Trainer and Business development Consultant, with a focus on building capacities for Businesses he is also the author of "Building your Empire" an e-book that empowers people on how to garner extra income from 40+1 professional businesses including "how to be a life coach" as the bonus.